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THE STONEMAN

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An experience over 120 km and an altitude differential of 4,560 m. The Stoneman Trail by mountain bike professional Roland Stauder is a 120 km long trail with an altitude differential of 4,560 m. The trail is marked by cairns. Its motto is “realise your dream”. It is not a race but a tour you can complete in 1, 2 or 3 days. Mountain bikers wear an armband to be stamped and cycle the prescribed sections. At five different checkpoints the bikers receive their well-deserved stamps and decide, how many sections they cycle that day. Depending on the total distance cycl..
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GULLY STORMS THE CASTLE

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A group of sixteen invited freeride mountain bikers experienced an incredible week at the 2014 Suzuki Nine Knights in Livigno, Italy. In addition to heli, sunset, and sunrise shoots, riders explored the backcountry and freeride trails on Mottolino Fun Mountain. Geoff Gulevich ("Gully") was a man on a mission to storm the castle, stomping a flip on the step up, airing huge on the hip, and flipping the tower drop on his Flatline. Super motivated, he was up at the crack of dawn for the freeride sessions and was more than happy when he earned himself a Nine Knights ring and the “..
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CAN YOU FREERIDE A FAT BIKE?

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We have to admit, we were hesitant about the fat bike trend that's taking the bike industry by storm (pun intended). There were definitely a few raised eyebrows in the office when we started designing and testing one. Wade Simmons was an instant convert though; "everyone thinks they're so f@#&ing cool and serious, but it's really just about having fun on your bike anyway." And soon enough, the other guys stopped returning their test bikes on time. ..
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HESTLER TALKS THUNDERBOLT MSL

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DESIGNERS: START CODING WITH UILANG

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There may be no sport that relies as heavily on its equipment as cycling, so it’s crucial that a WorldTour team has gear that holds up in battle. When it comes to Trek Factory Racing, the relationship between performance and equipment is exceptionally close. For 2015, Trek has restocked the arsenal of race weaponry at the team's disposal. Émonda: Every aspect of Émonda is designed around the same audacious goal: to create the lightest line of production road bikes ever. For the athletes of Trek Factory Racing, Émonda is the weapon of choice when the course turns uphill and the perfect b..
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HOW TO STREAMLINE CREATIVE DIALOGUE

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The flight from Paris had been cancelled because the winds were too strong to land in Florence. For any other group, this may have been a foreboding sign. But for the Trek employees who had traveled from Waterloo, Wisconsin, to experience first-hand the splendor and suffering of Strade Bianche, it was all part of the adventure. To call Strade Bianche a road race is to misrepresent its true nature. The one-day modern classic traces a grueling route through the most beautiful and punishing gravel roads in Tuscany. From a distance, the gravel roads look white, lending the race its name, wh..
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